The MMA Show – Scotlands MMA Broadcast – Full media package by Robb Wallace Media.
June 2009 to April 2015
The MMA Show was a passion project of mine, which allowed me to develop a whole host of creative and technical skills.
The MMA Show combined my love of martial arts and my love of media creation. It all started when I returned to university as a mature student, I needed to implement some of the ideas I was learning. The best way to learn is to do!! So with the help of two excellent friends Greg and Mark aka “the Muscle Mole” and “B fae the CP”, I planted a seed and started The MMA Show. Within a few years of planting that seed we had grown enough to attract multiple sponsors, UFC press passes and were in regular attendance at events up and down the UK.
The Skills earned
Over the years I created a stupendous amount of media and honed the skills I now possess. From Green and Blue Screen webisodes to virtual studios, from building a website to creating a social media empire, from motion graphics to poster creation, from live photography to filming seminars, from live broadcasts play by plays to representing at some of the biggest MMA events in Europe, from interviews to dealing with the press.
The seed grew
Initially, it started as a YouTube review and predictions show for up and coming UFC events, as the demand for our content grew and social Media consumption and trends changed we adapted and moved more into a Facebook-driven broadcast that used the Website, Twitter and YouTube to drive its engagement on Facebook.
Youtube for your Brand
YouTube – The MMA Show – Scotlands MMA Broadcast at the start was all about the video, during this time I developed an exceptional understanding of Googles YouTube service and how to use it for SEO, for marketing and for business. Today one of the services I offer is to set-up, develop and maximise clients YouTube channels. Are you using the second most powerful search engine on the web to your advantage? Contact me now for more information.
The MMA Show clocked close to a quarter of a million views. The show itself was a simple affair, two presenters talking to a global audience about the world of martial arts. The model was refined again and again over six years, in this time we uploaded over 150 videos. The videos took advantage of my knowledge of blue screen, which allowed us to broadcast from our living room and then swap out the background for something more professional. We progressed to a fully functioning custom built virtual studio that looked like a professional broadcast.
The MMA Show used all of my skills, I was on a mission to provide the very best product and service available at that time. I moved with the demands of the audience, all these skills learned are available to add value to your business.
After a location change (I moved from Ayrshire to Rutherglen) combined with various life commitments for myself and the team it became harder and harder to get the dream team together, as I as the presenter and editor for the YouTube videos decided to focus more on the Facebook and Twitter streams and develop a solid platform around these two platforms, using YouTube more for live interview and promotional fight edits.
I learnt how to utilise and grow a strong, highly engaged Facebook page that automatically rebroadcast to a secondary twitter audience. As you can see from the images above the audience on Facebook was fairly small. However, please look at the last column ‘Engagement’. The key to social media is ENGAGEMENT. More engagement means more enquiries, more enquires means more chance to convert that engagement into a paying customer. I built a solid page with a strong, committed and engaged audience. I created a lot of quality content for a community that was not used to being served by quality content. This included Event reviews, play by play live results, event photography, fighter promotions, fighter posters, video interviews and more. All passion.
Below are just some of the hundreds if not thousands of photos and Photoshops I posted up over the years to engage my audience.
Steven Ray is one of Scotlands top lightweight prospects. He fights in the same lightweight division as Connor McGregor. As no one attracts more attention than Conor I made this image. This is a fake weigh inn pic pitting Scotland’s best lightweight against the Irishman McGregor. The image was a viral success, it was shared countless times, retweeted, commented upon, ridiculed, glorified and ultimately engaged with. Know your audience, be aware of what will get them emotionally engaged and create it.
The UFC, the largest MMA organisation came to Glasgow on July the 18th 2015. I created an event poster to get people excited. I combined the imagery of the hydro, a large crowd and Scotlands top MMA athletes. These images were shared by the fighters and their teams. Understandably, everyone was excited to see quality posters and by the fans excited that the big show was coming to town.
The End of an era
The MMA show was an excellent tool for learning and I learnt a lot! However, due to new projects, the location change etc, I shelved the project. However, you can now take advantage of these skills and employ them into your business.