What is a Digital Marketing MOT?
Our Digital MOT is designed to help new & small businesses tackle the new digital frontier that all business must embrace. There is no use in building a new house on bad foundations. The Digital MOT looks at your entire digital presence online and finds the weaknesses. Allowing you to build a stronger digital future.
The Digital MOT was designed to generate your website more traffic from search, and give your customers and users a better experience when they land online.
Robb Wallace Media Digital Marketing MOT is for all new & small businesses struggling with their online presence. As well as an established business looking to stay competitive and improve their online presence. Understandably, most small businesses are primarily focused on products and services, producing high standards, networking, providing quality customer experiences and growth. It is understandable that sometimes it is hard to keep up with the business's online presence, its digital footprint, and its fast pace of change.
Give them Value!
Secure the customer and sales.
SEO & Online Visibility
Let the customer know you're here.
Speed and Security
Don't keep them waiting.
How much is a Digital MOT?
Our digital marketing audit will investigate all aspects of your brand’s online identity, including website audits, social media audits, competitor analysis, keyword analysis, SEO audit, physical user experience tests, growth optimisation audit, website performance tests, backlink audit and more. These are not automated tests, these are real world, time intensive, customer simulations and all for ONLY £500.
Why do a Digital MOT?
So why should you do A digital audit of how your business interacts with your customers and clients online? Simple, so you can deliver a better service and deliver greater value to your customers. I will find the holes in your online presence (Website, Social Media, Content, User experience etc) allowing you to plug the holes and reclaim profits that are being lost.
The world of business is moving fast, digital adoption or the lack of it could be the difference between thriving or surviving. For instance, Google as a company is only 21 years old! Digital is an unstoppable storm and it is coming for us all. However, the digital MOT will give you a clear overview of how your clients are seeing your business, brand and digital assets online. As well, it will allow you to understand how Google is seeing your brand and digital assets online. In addition, I will produce a clear road map of action points. These action points will help you improve each aspect of your digital presence (Website, videos, images, SEO (Search Engine Optimisation), social media, listings, local). In today’s digital frontier having a solid presence online that covers all of your bases is the only way to stay ahead of the competition.
The Digital MOT is conducted using a number of software packages, online tests, manual audits, manual reviews as well as some unique secret sauce. This information is then personally reviewed with my ten plus years of digital expertise to produce your businesses Digital MOT.
What will you receive from Robb Wallace Media’s Digital MOT Audit?
You will receive your digital audit detailing an overview of what is currently working well and what could be improved. The report will also include all tests run, analysis and overview of what the results mean, as well as recommendations for improvements.
Why choose our Digital Marketing MOT?
Robb Wallace has over ten years of experience working with online brands. I have looked at the competition, what they offer is good but it falls in comparison to the sheer depth of insight that will be revealed from my digital mot. Nearly every competitor to my Digital MOT that I have found runs a simple automated SEO audit. The RWM Digital MOT is so much more. However, information is only one aspect of an online audit, understanding the information is what sets us apart from the competition.
I chose “Digital MOT” as a term that conveys by association the idea of your website being roadworthy!! Just like the MOT determines the roadworthiness of your car via 35 tests. However, the term is kind of unique to Robb Wallace Media, other terms include digital transformation, digital marketing MOT, Website mot, website audit, online presence audit, digital audit, pre-digital transformation test, business digital presence, marketing audit. Rest assured that the Digital MOT will comprehensively look at how your business is presenting online.
What is SEO?
SEO or Search Engine Optimisation is the skill of understanding how to answer questions effectively. Google is an answer engine. A customer asks a question and Google answers, where your website is in that list of answers is determined by many many factors. This is SEO. The Digital MOT look at the technical aspects of your answers (speed, headers, size, structure, server, meta tags, title tags and more...) The creative side (who things are written, images, colours, video, clarity of information.....) and the user experience. As well as every other possible factor that is determining how your web and social are competing in this digital age and presents a blueprint for optimisation.
Quick questions to get you thinking about your businesses online space.
How do you think your online presence is at the moment? Rank out of 10
When people search for your business or company online, what do they find?
When people search for your products or services online, what do they find?
How much time and effort do you give to your online footprint? 1 hr a week? 5 hr a week?
What search terms do you want Google to show your information for?
Can people find your social media? Google search, FB search
Does your website load fast?
What do online reviews say about your brand?
Is purchasing an online product or service seamless?
Is it easy to interact with your brand online?
Key aspects of the digital marketing audit
Key inforamtion for your businesses online presence– Each aspect of the digital Assessment for your business will be provided with pros, cons and solutions.
Customer Experience /User Experience
Competitor Website Analysis (SEO, backlinks, UX)
Keyword Audit (Longtail, Targeted, Clusters)
Keyword suggestions (Gain more organic search traffic)
Website Speed check
Website mobile check
Social Media Presence and Check (Social Shares and Social signals)
SERP & Snippets Analysis
Local directory Check
Bing Business Audit
The consistency of language, brand, logo, price etc
In total, around thirty tests and audits will be carried out to benefit your business.
Book your Digital MOT and see how your business can transform its digital footprint online. Claim your online space and stay competitive.
Cost = £500 – Includes analysis and report.
Robb Wallace Media is based in Rutherglen, Glasgow. However, this audit of your digital presence and online footprint can be conducted remotely, with the full report being sent via email and or skype/ZOOM. Robb Wallace Medias digital MOT serves more than just the local area of Glasgow.
- >>More than 50% of Brits think small businesses are falling behind when it comes to embracing digital.
- >>Six in 10 people would like to see small businesses in their local area have a website. (This is scary!!)
- >>More than five in 10 people (56%) think small businesses in their local area will be more successful if they embrace digital.