SCOTTISH CHAMBER ORCHESTRA – Motion Intro, Motion Graphic
A local filmmaker who had won a commission to make various promotional films about the Scottish Chamber Orchestra. However, like most filmmakers, he needed to outsource for the motion intros. He contacted me to make a motion intro for his project. He was looking for some brand orientated motion graphics also called motion intros or animated intros for his promotional videos to add the professionalism he had promised to the client.
I greatly enjoyed making these motion intro animations for the prestigious Scottish Chamber Orchestra which is based in the centre of Glasgow. The internationally celebrated Scottish Chamber Orchestra (SCO) is made up of a unique collection of talented musicians who inspire and connect with people of all ages. And it is great to see my work associated with their brand.
Graphics Guidelines For Motion Graphics
The SCO like most large organisations has very specific guidelines when it comes tot here brand identity. Throughout this project, I followed each of these to the line, including font selection, colour pallets and Logo Text relations. After a few draft versions, I created the motion graphic displayed above. The intro animation instantly taps into and associated the video with the well know and recognised brand that is SCOs. This is perfect for slotting into every new video moving forward.
Could your Brand benefit from a Motion Intro?